Founder / Operator / AI Builder
Benjamin builds companies, and the AI systems that run them.
Benjamin Huang is a Singapore founder. He co-founded Omnidesk ↗ and ran the 8-figure DTC business for 8 years. Today he runs Firstpress.ai, making brands the answer in AI search.
About
An operator who can move between the boardroom, the data and the build.
Benjamin spent 8 years as co-founder and CEO of an 8-figure DTC business, with a scope covering strategy, ecommerce, growth, lifecycle, technology and product.
He builds what he needs instead of waiting for a vendor: a roadshow POS live at a trade show 3 days after starting, and a daily operating briefing that cut 2 hours of reporting to 5 minutes. 3 builds are documented on this site.
“I spent 8 years learning what actually moves a P&L. The part of the stack moving fastest now is whether AI tells a buyer your name. That is what I work on.”
Benjamin Huang
Making brands the answer in AI search.
Firstpress.ai does 2 things: makes brands the answer when buyers ask ChatGPT, Claude, Perplexity, Gemini and Google AI, and makes their operations AI-integrated, with practical systems in daily workflows. Engagements start with an assessment, not a pitch.
Selected builds
3 systems, from operational problem to working product.
Operator judgment / Live systems
How he works
Operator judgment, embedded delivery and the technical range to make change stick.
- 01Frame the commercial problem
Use experience across DTC, ecommerce, lifecycle, retail and growth to connect operational friction to revenue, margin or customer experience.
- 02Embed with the people doing the work
Borrowing from forward-deployed engineering, work inside the live workflow to understand the data, exceptions, incentives and organisational reality.
- 03Design and ship the intervention
Choose the right mix of product change, process redesign, agents, APIs and deterministic automation. A tool nobody adopts is a failed build, so adoption is the spec.
- 04Own the operating outcome
Measure the commercial result, refine with operator feedback, and leave behind a system the team runs without him.
Capabilities
Technical enough to build. Commercial enough to know what matters.
AI and agents Claude, Claude Code, Codex, OpenAI APIs, agent design, retrieval, evaluations, prompt systems and second-brain workflows.
Build and automation TypeScript, Next.js, APIs, webhooks, Shopify Admin API, workflow automation, data pipelines and rapid prototyping.
Commerce and growth Shopify, Klaviyo, Meta, Google, GA4, lifecycle architecture, CRO, measurement and omnichannel operations.
Agent practice Creating personal agents and second-brain loops, then adapting the same principles into governed agents and workflows for operating businesses.
Work together
Selected roles and engagements.
Benjamin is open to a senior operating, AI transformation or venture-building role. Selected advisory engagements run through Firstpress.ai.
View experience on LinkedIn ↗Discuss a role or engagement →FAQ
Frequently asked questions.
Who is Benjamin Huang?
Benjamin Huang is a Singapore founder and operator. He co-founded Omnidesk, an 8-figure DTC brand he ran as CEO for 8 years, and now runs Firstpress.ai, an AI visibility and AI operations practice.
What is Firstpress.ai?
Firstpress.ai is a Singapore advisory practice founded by Benjamin Huang. It makes brands the answer when buyers ask ChatGPT, Claude, Perplexity, Gemini and Google AI, and implements practical AI systems inside their operations.
Is Benjamin available for roles or advisory?
Yes. Benjamin is open to a senior operating, AI transformation or venture-building role, and takes selected advisory engagements through Firstpress.ai. Reach him at hello@benjamin.sg.
Bio for event organizers and press. Lift as-is.
Benjamin Huang is a Singapore founder and operator. He co-founded Omnidesk, an 8-figure DTC brand, and was its CEO for 8 years. He now runs Firstpress.ai, an AI visibility and AI operations practice, and writes Signals Before Noise.
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